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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 30/10/2018 13:57:32 • 316 Views
PENGARUH KUALITAS PRODUK, BRAND AMBASSADOR DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN
(STUDI KASUS PADA PEMBELI DAN PENGGUNA PRODUK SMARTPHONE OPPO F SERIES DI WILAYAH JAKARTA BARAT)Created by :
FITA SARI ANDRIANI ( 201411273 )
| Subject: | IKLAN
PEMASARAN
PEMBELI | | Alt. Subject : | ADVERTISING
MARKETING
BUYER | | Keyword: | produk
brand ambassador
iklan terhadap keputusan pembelian |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk, Brand Ambassador dan Iklan Terhadap Keputusan Pembelian Smartphone OPPO F Series di Wilayah Jakarta Barat. Variabel independen terdiri atas Kualitas Produk, Brand Ambassador dan Iklan, sedangkan variabel dependen adalah Keputusan Pembelian. Jumlah Sampel yang digunakan dalam penelitian ini adalah 180 orang responden. Responden penelitian ini adalah konsumen yang pernah membeli dan menggunakan Smartphone OPPO F Series yang berada di Wilayah Jakarta Barat. Metode analisis yang digunakan dalam penelitian ini adalah regresi linier berganda.
Hasil penelitian menunjukkan bahwa Kualitas Produk berpengaruh secara positif terhadap Keputusan Pembelian, Brand Ambassador berpengaruh secara positif terhadap Keputusan Pembelian, Iklan berpengaruh secara positif terhadap Keputusan Pembelian. Selain itu, hasil penelitian menunjukkan bahwa Kualitas Produk, Brand Ambassador dan Iklan secara bersama-sama berpengaruh positif terhadap Keputusan Pembelian dan Brand Ambassador merupakan variabel yang paling dominan berpengaruh terhadap Keputusan Pembelian.
| Date Create | : | 30/10/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201411273 | | Collection ID | : | 201411273 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-produk-brand-ambassador-dan-iklan-terhadap-keputusan-pembelianstudi-kasus-pada-pembeli-dan-pengguna-produk-smartphone-oppo-f-series-di-wilayah-jakarta-barat-11699.html
[ Free Download - Free for All ]
 UEU-Undergraduate-11699-Cover.Image.Marked.pdf - 152 KB- UEU-Undergraduate-11699-Lembar_Pengesahan.Image.Marked.pdf - 259 KB
- UEU-Undergraduate-11699-Lembar_Persetujuan.Image.Marked.pdf - 253 KB
- UEU-Undergraduate-11699-Kata_Pengantar.Image.Marked.pdf - 186 KB
- UEU-Undergraduate-11699-Abstrak_Indonesia.Image.Marked.pdf - 156 KB
- UEU-Undergraduate-11699-Abstrak_Inggris.Image.Marked.pdf - 156 KB
- UEU-Undergraduate-11699-Daftar_Isi.Image.Marked.pdf - 151 KB
- UEU-Undergraduate-11699-Daftar_Tabel.Image.Marked.pdf - 140 KB
- UEU-Undergraduate-11699-Daftar_Gambar.Image.Marked.pdf - 137 KB
- UEU-Undergraduate-11699-Daftar_Lampiran.Image.Marked.pdf - 134 KB
- UEU-Undergraduate-11699-Daftar_Pustaka.Image.Marked.pdf - 186 KB
- UEU-Undergraduate-11699-Lampiran_1_Kuesioner_Pra_Survey.Image.Marked.pdf - 164 KB
- UEU-Undergraduate-11699-Lampiran_2_Kuesioner_Penelitian.Image.Marked.pdf - 244 KB
- UEU-Undergraduate-11699-Lampiran_3_Tabulasi_Data_Karakteristik_30_Responden.Image.Marked.pdf - 174 KB
- UEU-Undergraduate-11699-Lampiran_4_Tabulasi_Data_Karakteristik_180_Responden.Image.Marked.pdf - 174 KB
- UEU-Undergraduate-11699-Lampiran_5_Tabulasi_30_Responden.Image.Marked.pdf - 174 KB
- UEU-Undergraduate-11699-Lampiran_6_Tabulasi_180_Responden.Image.Marked.pdf - 208 KB
- UEU-Undergraduate-11699-Lampiran_7_Uji_Validitas_30_Responden.Image.Marked.pdf - 190 KB
- UEU-Undergraduate-11699-Lampiran_8_Uji_Reliabilitas_30_Responden.Image.Marked.pdf - 131 KB
- UEU-Undergraduate-11699-Lampiran_9_Hasil_Uji_Asumsi_Klasik.Image.Marked.pdf - 205 KB
- UEU-Undergraduate-11699-Lampiran_10_Hasil_Uji_Regresi_Linier_Berganda.Image.Marked.pdf - 193 KB
- UEU-Undergraduate-11699-Lampiran_4_Tabulasi_Data_Karakteristik_180_Responden.Image.Marked.pdf - 174 KB
- UEU-Undergraduate-11699-Lampiran_5_Tabulasi_30_Responden.Image.Marked.pdf - 174 KB
- UEU-Undergraduate-11699-Lampiran_6_Tabulasi_180_Responden.Image.Marked.pdf - 208 KB
- UEU-Undergraduate-11699-Lampiran_7_Uji_Validitas_30_Responden.Image.Marked.pdf - 190 KB
- UEU-Undergraduate-11699-Lampiran_8_Uji_Reliabilitas_30_Responden.Image.Marked.pdf - 131 KB
- UEU-Undergraduate-11699-Lampiran_9_Hasil_Uji_Asumsi_Klasik.Image.Marked.pdf - 205 KB
- UEU-Undergraduate-11699-Lampiran_10_Hasil_Uji_Regresi_Linier_Berganda.Image.Marked.pdf - 193 KB
- UEU-Undergraduate-11699-BAB_I.Image.Marked.pdf - 275 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-11699-BAB_II.Image.Marked.pdf - 372 KB
2. UEU-Undergraduate-11699-BAB_III.Image.Marked.pdf - 366 KB
3. UEU-Undergraduate-11699-BAB_IV.Image.Marked.pdf - 491 KB
4. UEU-Undergraduate-11699-BAB_V.Image.Marked.pdf - 187 KB
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